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Vexin interior textile

Product / Art direction
A textile project where I shaped the visual language — from identity to tactile experience. The core is tactility, a soft rhythm and a calm, composed aesthetic. The visual system is built on a sense of space and quiet, where every element supports rather than overwhelms. Full art direction: brand, labels, photography and digital, including the online shop.

Vexin

Scope

  • Design
  • Art direction
  • Visual system
  • Identity
  • Print
  • Digital development and website
Vexin logo
Identity
Labels
A structured visual system. Consistent across formats, scales and mediums.
Tactility
Tactility as a core element of the visual language. From identity to product: material, form and detail are shaped as one system.
Label on linen
Detail
Linen in use
Softness in use
Vexin in interiors
Time becomes material · Close to the body, close to the moment · Quiet living
Online shop
Digital, as part of the system: a calm, structured online-shop interface for everyday use. The website was designed and built as part of the same art direction.

Where visual language becomes material.

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